I should really have done this post last week as Pure London was from the 14th to the 16th. It was the first time that I went to this exhibition. If you don’t know about it, it’s every season at Kensington Olympia, you can get free tickets in advance if you want to go see it. They have different talks to help growing businesses, buyers announcing next seasons fashion trends and stalls of emerging designers who want to grow in the UK industry and are looking for agents to represent them in the country. A lot of buyers go to this exposition to find emerging brands they can put in their stores.
Pure London is over three days, I only attended on Monday, although I would have loved to go on Sunday, they had a lot of interesting talks. There was two catwalks during the time I went, which I will show in this post. I like these catwalks as they are short and portray very well each designers in just a few outfits.
The first catwalk on the main stage was more international styles, showing different cultures around the world which I thought was a really interesting concept:
The second catwalk was showing the spring summer trends of some of the designers at the Olympia, so after seeing the catwalk you could go to their stand to see their complete collection:
The Olympia is pretty big, as you walk around you have a feeling that it will never end, and personally it’s quite relaxing and makes me dream of working as a buyer. As I walk around looking at all the emerging brands, I want to pick out a few things that I would want to put in store. It looks like such an interesting job. On the ground floor there is women and men’s fashion and on the first floor there is accessories:
I highly recommend going next time Pure London is on, it’s quite interesting and if you take the tickets in advance it’s free so you really got nothing to loose!
Love, Jen xx